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Pfizer’s BodySmarts Line Discontinued

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By: Sean Moloughney

Editor, Nutraceuticals World

Pfizer’s BodySmarts Line Discontinued
The Adam’s division of Pfizer, New York, NY, has discontinued its Body­Smarts line, which debuted in June of last year, due to unmet financial expectations. The line included nutrition bars and fruit and yogurt chews fortified with a wide range of vitamins and minerals including vitamins A, C and E and calcium. Although the line has been discontinued in the U.S., it will continue to be sold in Canada.

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